The Social Media Marketing Hour
Social marketing is an interesting thing. Not only can you get massive traffic and exposure on the Internet, you can also use it to rank for keywords, find new clients and close sales! The problem, it takes a lot of time…
We all know that it’s easy to get sucked into social media. First it’s checking out the Twitter feeds. Then it’s commenting on your friends Facebook pics. Then FarmVille gets a hold of you. Before you know it, the day is over and you’ve done nothing!
Realistically, you should spend max one hour in social media. In fact, when we first started this system, we set aside a block of time called the ‘Social Media Marketing Hour’ everyday. It was perfectly excusable to be answering questions in Linkedin or holding intense Twitter conversations.
Then, as we started seeing a need for a similar system in our clients’ businesses, we started teaching the concepts to them! First you build a hub, then the social sites. Follow that up with some automation and your done!
Now, automation in social media is a touchy subject. After all, the whole idea behind social networking is ’social,’ right? That’s not something you can fake. You’ve got to be true to your friends and your followers or else they’ll leave!
So we went ahead and figured out a way to get the best of both worlds, while still driving traffic to the sites we wanted to target. All while catering to our followers and friends and letting them know we were around!
The four major elements of the ‘Social Media Marketing Hour System’ are:
Defining a Hub
Anyone who is serious about social media marketing needs to have one central location for all their stuff. It might be a blog or a business website, but it needs to be social in nature. You can’t just send traffic from Twitter or Facebook to any product page, right?
So, picking out or building a hub is key. It’s were all your promotions and content live.
Setting Up Your Social Media Profiles
Next up, we set up all of our social media profiles. All the profiles we set up are designed to deliver a unified message. There again, nothing too salesy – just consistent. All our avatars are our own personal picture and all the links drive back to the central hub.
Getting Started With Automation
After everything is set up, we start using social media tools to send our updates to all the social media networks at once. If someone retweets our message, gives us a thumbs up, or interacts with us in any way – we respond in kind.
The beauty is that there are tools for massively distributing video, bookmarked content and everything else you can imagine!
Tweaking The System
Admittedly, not all things are created equal. Just because the social media marketing hour system works for us, it might not work for your organization perfectly! That’s why we threw in this fourth step.
In the tweaking stage, we take all the metrics and data we’ve accumulated into consideration. We analyze things like clickthroughs, unique visitors, follower engagement and other things to assess how effective the overall system is working.
Then we modify it to suit our client’s needs better!
Summary
Now, I know the Social Media Marketing Hour System needs more explanation that what I’ve provided here. So what we actually did was put together a video that shows you one integral piece of the puzzle. It’s a free tool that lets you update all your social media sites at once!
All you have to do to get the video is sign up in the upper, right sidebar. You’ll be taken straight to it!
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